PPC management
Ads that earn more than they cost. And when they don’t, we switch them off.
We set up and run campaigns in Google Ads, Sklik and on Facebook and Instagram. We don’t care about the click count. We care about what one order or enquiry costs you.
We write the ads and make the visuals ourselves, so nobody waits on another agency. And because we build websites too, we know where a campaign ends: on the page that has to sell.
What PPC management costs
We bill a flat monthly fee based on the number of platforms and campaigns. No percentage of ad spend, no annual lock-in.
One platform
from CZK 7,900 / month
Google Ads, Sklik or Meta. Setup, ongoing optimisation and a monthly review.
Ideal for
Local services, smaller companies
Multiple platforms
CZK 14,900 – 19,900 / month
Two or three platforms, remarketing, our own ad creative and a monthly review.
Ideal for
Established companies, smaller online stores
E-commerce performance
from CZK 29,900 / month
All platforms, shopping campaigns, product feeds for Zboží.cz and Heureka, creative and video, ongoing strategy.
Ideal for
Online stores spending over CZK 100,000 a month
Always included
- Conversion tracking checked before the first koruna goes out
- Ad copy and visuals by us
- Ongoing optimisation, not set and forget
- Monthly overview: what earned money and what we switched off
- Ad accounts in your name, not ours
- No lock-in, cancel at the end of any month
Ad spend is not part of the fee; you pay it directly to Google, Seznam or Meta. We recommend at least CZK 10,000 a month, below that a campaign learns too slowly. One-off setup or taking over an account from someone else from CZK 9,900.
When to hand it over
You pay for ads but don’t know what they brought in.
Campaigns have run on the same settings for years because nobody dares touch them.
Your agency sends reports full of clicks, but orders aren’t growing.
Nobody has time for ads, so they happen “when there’s a moment”.
How it works
Audit and tracking
We go through your existing accounts and, above all, the tracking. If conversions aren’t measured properly, every decision after that is a shot in the dark.
Strategy
We decide where it makes sense to be: search, Sklik, social, shopping. And how to split the budget before it gets spread too thin.
Launch
We write the ads, prepare the visuals and launch. In the first weeks we optimise more often, because the campaigns are still learning.
Optimise and review
Once a month we go through the numbers and tell you what to add and what to switch off. Money moves to where it earns.
Campaigns we run
Bohemia Lighting
Crystal chandeliers
Campaigns for an online store selling crystal chandeliers. Expensive goods and a long decision, so we watch the cost per order, not per click.
V Bezovém Údolí
Boutique hotel & restaurant
Campaigns for a boutique hotel with a restaurant and bakery in a 17th-century cottage. A stay sells differently from lunch, so each gets its own campaign.
Artglass
Glass chandeliers & art
Campaigns for handmade chandeliers and light installations from Jablonec. A narrow audience, where the budget must not run out before the enquiries come in.
FAQ
- What does PPC management cost?
- One platform from CZK 7,900 a month, two or three platforms typically CZK 14,900 to 19,900, performance management for online stores from CZK 29,900. The price depends on the number of platforms and campaigns, not on the size of your budget.
- Is the ad budget included?
- No. You pay the budget directly to Google, Seznam or Meta; we only bill the work. That way you see exactly what goes to ads and what goes to management.
- What is the minimum budget that makes sense?
- At least CZK 10,000 a month per platform. With less, a campaign collects data so slowly that it’s hard to tell what works.
- Why don’t you charge a percentage of ad spend?
- Because then we would earn more when you spend more. With a flat fee we don’t care how much you put into ads, and we can tell you when less would do.
- Am I tied to a contract?
- No. We work month to month and you can end it at the end of any month. If someone needs a contract to keep you, they usually have a reason.
- Who owns the ad accounts?
- You do. We set up accounts in your name or work in your existing ones; we only have access. If you leave, the campaigns and their whole history stay with you.
- When will I see results?
- Search campaigns bring visitors from day one, but optimising makes sense after two to four weeks, once there’s data. For social and remarketing, count on about a month.
- Google Ads, Sklik or Meta?
- It depends on whether people search for you or you have to catch their attention. Google and Sklik suit what people actively look for. Facebook and Instagram suit new products and impulse buys. We’ll tell you where to start at the first meeting.
- Will you take over campaigns from another agency?
- Yes. First we go through what’s in the account and how it’s tracked, and we delete nothing blindly. A takeover with an audit is a one-off fee from CZK 9,900.
- What if the ads don’t work?
- Then we’ll be the first to say so, even if it means switching the campaign off. Sometimes the problem isn’t the ad but the page it leads to. We can fix that too.